Assignment #3
http://www.cbs.com/specials/superbowls_greatest_commercials/index.php?id=1&p=true
The advertisement I chose for this assignment was actually voted the best super bowl commercial of all time. It aired on television a long time ago, probably in the 1970’s. The commercial has a football player who had just played a football game walking through the tunnel heading for the locker room when a young child approaches the man, Joe Green, and offers him a coke. The man accepts the offer and he throws the child his jersey. The boy is very excited and takes off with the jersey.
Pathos
As the commercial starts, there is kind of a down and angry feeling, but as Joe Green takes the accepts the coke, the music that starts playing in the background is very up beat. The lyrics, are “that’s the way it should be”. It completely takes the mood of the commercial and flips it around. Because the boy originally asks if he needs any help and ‘Mean’ Joe Green denies him, I feel very upset because it seems as though they had just lost a football game. I also feel the pain of the football player and he limps into the tunnel. Later as he takes the coke, the boy walks off sad because he just lost his coke, but the excitement of it all comes when ‘Mean’ Joe offers him his jersey. This brings a lot of joy because a nice little boy gets a great reward. The commercial ends with the feeling that a coke can help a bad game and even an injury feel better.
Ethos
First off, back when the commercial took place, ‘Mean’ Joe Green was a very famous football player. This right away gains some credibility to the coke product. If people don’t know who he is, then at least they can see and understand that he is walking out of a huge stadium (you can hear the man fans) and understand that he must be a professional football player. A lot of young people look up to this type of person. A lot of people want to be a pro football player and if they see a pro football player drinking coke, people must think, “well, then I must drink coke.”
Logos
Like I Just mentioned in the above passage, the logic behind the consumer, which is people who drink beverages, is that they should drink coke too to be like Joe Green. The logic may also be that it will make one happy no matter what the situation is. It could be losing a football game or having a bad injury. The main goal in people’s lives is to be happy so many people think that this is the rememdy. Deep down inside, they are technically thinking this but subconsciously they want happiness and will probably go ahead and try it.
The ad, is obviously effective in getting people to buy the drink. The ad was voted the best commercial in super bowl history. I believe commercials have gotten much better since that commercial came out. At the time it came out it was probably a great commercial. People obviously love the commercial and I think that it probably had a huge influence on beverage drinkers. I’m sure people started sto support coke much more.
Monday, October 6, 2008
Saturday, September 27, 2008
Assignment #2
I'm really not a very big fan of writing in general but this assingment has allowed me to vent on the topic of married student housing. This problem has been on my mind for a really long time and it wasn't hard for me to write a three page paper on this issue.
When we were first given this topic to write on I thought of many different topics but one came to mind. In the first week of school, for some reason I though the whole paper was due last wednesday so I started brainstorming probably earlier than most people. I talked with my wife and figured that a very relevant issue that also is somewhat bothersome to me is how motorcyclist do not need to wear helmets in many states. I find it very ironic that when inside a much safer vehicle a seatbelt is mandatory but when on a two wheeled vehicle it is not necessary to wear a helmet. Though I have a very strong opinion on this subject, I didn't know if i would be able to write three pages. I went to my first accounting class later that week and we discussed the topic of how United States financial statements are much different than the rest of the world. I thought about writing my paper on how the United States should comply with the rest of the world, and use international financial statements. This could posssibly allow more international investors invest in our domestic markets. A few days later in class, Mr. Keeley told us that we had to write on a topic that affects BYU students and immediately the married housing situation came to my mind. Picking the topic was my first step in the process of writing this essay. The second step was to determind my thesis for the topic. I had to come up with three different supporting evidence that supports my thesis sentence. I brainstormed about five different ideas, and picked the first three that I thought of for my supporting evidence; trashed apartments, expensive, and proximity. After brainstorming and finding the evidence, it was time to write my paper. I sat down in the fifth floor of the library and pumped out my paper in about 2.5 hours. It seems kind of long for a three page paper, but I couldn't seem to get good organization with the paper. After I finished the rough draft, I didn't want to edit it, so I left that for my peer group in class a few days later. They really didn't help me with my paper that much . They all conclusively said it 'sounds good'. I met with my teacher two days later about my paper and he gave me a lot of good advice on what needs to be changed. My audience for this paper are married students who live in the BYU area. I start my paper off by telling how bad of a job BYU has done with the married housing situation. This could affend a lot of my audience, and the faith that I am trying to build with them would be gone. Mr. Keeley told me to save my thesis to the end and slowly build trust in my audience and then in the conclusion, break the news to the reader. I just finsihed editing my first rough draft. Again, I'm on the fifth floor trying to work on a lot of homework before I go golfing. I plan on taking this edited copy to the writing center with some questions on Monday. I will listen to what they have to say, edit my paper again, and then finally write the final draft. It is due next Wednesday.
I have learned that if one wants a nicely written paper, advice from others must be headed, and many drafts must be written. I hope my paper can affect the current situation of the married student housing.
When we were first given this topic to write on I thought of many different topics but one came to mind. In the first week of school, for some reason I though the whole paper was due last wednesday so I started brainstorming probably earlier than most people. I talked with my wife and figured that a very relevant issue that also is somewhat bothersome to me is how motorcyclist do not need to wear helmets in many states. I find it very ironic that when inside a much safer vehicle a seatbelt is mandatory but when on a two wheeled vehicle it is not necessary to wear a helmet. Though I have a very strong opinion on this subject, I didn't know if i would be able to write three pages. I went to my first accounting class later that week and we discussed the topic of how United States financial statements are much different than the rest of the world. I thought about writing my paper on how the United States should comply with the rest of the world, and use international financial statements. This could posssibly allow more international investors invest in our domestic markets. A few days later in class, Mr. Keeley told us that we had to write on a topic that affects BYU students and immediately the married housing situation came to my mind. Picking the topic was my first step in the process of writing this essay. The second step was to determind my thesis for the topic. I had to come up with three different supporting evidence that supports my thesis sentence. I brainstormed about five different ideas, and picked the first three that I thought of for my supporting evidence; trashed apartments, expensive, and proximity. After brainstorming and finding the evidence, it was time to write my paper. I sat down in the fifth floor of the library and pumped out my paper in about 2.5 hours. It seems kind of long for a three page paper, but I couldn't seem to get good organization with the paper. After I finished the rough draft, I didn't want to edit it, so I left that for my peer group in class a few days later. They really didn't help me with my paper that much . They all conclusively said it 'sounds good'. I met with my teacher two days later about my paper and he gave me a lot of good advice on what needs to be changed. My audience for this paper are married students who live in the BYU area. I start my paper off by telling how bad of a job BYU has done with the married housing situation. This could affend a lot of my audience, and the faith that I am trying to build with them would be gone. Mr. Keeley told me to save my thesis to the end and slowly build trust in my audience and then in the conclusion, break the news to the reader. I just finsihed editing my first rough draft. Again, I'm on the fifth floor trying to work on a lot of homework before I go golfing. I plan on taking this edited copy to the writing center with some questions on Monday. I will listen to what they have to say, edit my paper again, and then finally write the final draft. It is due next Wednesday.
I have learned that if one wants a nicely written paper, advice from others must be headed, and many drafts must be written. I hope my paper can affect the current situation of the married student housing.
Monday, September 15, 2008
assignment #1
I have chosen to write about married housing. I recently got married and finding a nice, but inexpensive apartment that was close to campus was very difficult- near impossible. I have talked to many married students that have also faced the same problem. I believe if BYU were to build more married housing, much of this problem would be resolved.
Thesis Statement:
Brigham Young University needs to build more on-campus married housing, because both off-campus and on-campus married apartments are in bad condition, off-campus married housing is very inconvenient, and off-campus married housing is very expensive.
Kronos:
This topic is not just jumping back in time. It deals with a topic that currently affects BYU students.
Kairos:
This very hot topic is currently in the maturing stage, therefore I must write a persuasive paper on how to convince my audience (people who decide whether or not to build married housing) to build more married housing.
Outline:
Intro
para 1: poor quality of married housing
para 2: very inconvenient
para 3: very expensive
conclusion
Thesis Statement:
Brigham Young University needs to build more on-campus married housing, because both off-campus and on-campus married apartments are in bad condition, off-campus married housing is very inconvenient, and off-campus married housing is very expensive.
Kronos:
This topic is not just jumping back in time. It deals with a topic that currently affects BYU students.
Kairos:
This very hot topic is currently in the maturing stage, therefore I must write a persuasive paper on how to convince my audience (people who decide whether or not to build married housing) to build more married housing.
Outline:
Intro
para 1: poor quality of married housing
para 2: very inconvenient
para 3: very expensive
conclusion
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