Our group last week found a very interesting article on global warming. Contrary to the popular belief, the earth is getting warmer and warmer, this article has uses sarcasm and humor to get the point across to the reader that global warming is nonsense. We chose the article, researching articles from ebsco host. Using advanced searches, we narrowed our search to editorials on global warming.
Going to the library I learned of the many databases the library actually has. I didn't know that almost any newspaper and magazine can be found through the library's website. It was very helpful. Often times, I found myself researching off topic issues. There were so many good articles.
Wednesday, October 15, 2008
Monday, October 6, 2008
Assignment #3
Assignment #3
http://www.cbs.com/specials/superbowls_greatest_commercials/index.php?id=1&p=true
The advertisement I chose for this assignment was actually voted the best super bowl commercial of all time. It aired on television a long time ago, probably in the 1970’s. The commercial has a football player who had just played a football game walking through the tunnel heading for the locker room when a young child approaches the man, Joe Green, and offers him a coke. The man accepts the offer and he throws the child his jersey. The boy is very excited and takes off with the jersey.
Pathos
As the commercial starts, there is kind of a down and angry feeling, but as Joe Green takes the accepts the coke, the music that starts playing in the background is very up beat. The lyrics, are “that’s the way it should be”. It completely takes the mood of the commercial and flips it around. Because the boy originally asks if he needs any help and ‘Mean’ Joe Green denies him, I feel very upset because it seems as though they had just lost a football game. I also feel the pain of the football player and he limps into the tunnel. Later as he takes the coke, the boy walks off sad because he just lost his coke, but the excitement of it all comes when ‘Mean’ Joe offers him his jersey. This brings a lot of joy because a nice little boy gets a great reward. The commercial ends with the feeling that a coke can help a bad game and even an injury feel better.
Ethos
First off, back when the commercial took place, ‘Mean’ Joe Green was a very famous football player. This right away gains some credibility to the coke product. If people don’t know who he is, then at least they can see and understand that he is walking out of a huge stadium (you can hear the man fans) and understand that he must be a professional football player. A lot of young people look up to this type of person. A lot of people want to be a pro football player and if they see a pro football player drinking coke, people must think, “well, then I must drink coke.”
Logos
Like I Just mentioned in the above passage, the logic behind the consumer, which is people who drink beverages, is that they should drink coke too to be like Joe Green. The logic may also be that it will make one happy no matter what the situation is. It could be losing a football game or having a bad injury. The main goal in people’s lives is to be happy so many people think that this is the rememdy. Deep down inside, they are technically thinking this but subconsciously they want happiness and will probably go ahead and try it.
The ad, is obviously effective in getting people to buy the drink. The ad was voted the best commercial in super bowl history. I believe commercials have gotten much better since that commercial came out. At the time it came out it was probably a great commercial. People obviously love the commercial and I think that it probably had a huge influence on beverage drinkers. I’m sure people started sto support coke much more.
http://www.cbs.com/specials/superbowls_greatest_commercials/index.php?id=1&p=true
The advertisement I chose for this assignment was actually voted the best super bowl commercial of all time. It aired on television a long time ago, probably in the 1970’s. The commercial has a football player who had just played a football game walking through the tunnel heading for the locker room when a young child approaches the man, Joe Green, and offers him a coke. The man accepts the offer and he throws the child his jersey. The boy is very excited and takes off with the jersey.
Pathos
As the commercial starts, there is kind of a down and angry feeling, but as Joe Green takes the accepts the coke, the music that starts playing in the background is very up beat. The lyrics, are “that’s the way it should be”. It completely takes the mood of the commercial and flips it around. Because the boy originally asks if he needs any help and ‘Mean’ Joe Green denies him, I feel very upset because it seems as though they had just lost a football game. I also feel the pain of the football player and he limps into the tunnel. Later as he takes the coke, the boy walks off sad because he just lost his coke, but the excitement of it all comes when ‘Mean’ Joe offers him his jersey. This brings a lot of joy because a nice little boy gets a great reward. The commercial ends with the feeling that a coke can help a bad game and even an injury feel better.
Ethos
First off, back when the commercial took place, ‘Mean’ Joe Green was a very famous football player. This right away gains some credibility to the coke product. If people don’t know who he is, then at least they can see and understand that he is walking out of a huge stadium (you can hear the man fans) and understand that he must be a professional football player. A lot of young people look up to this type of person. A lot of people want to be a pro football player and if they see a pro football player drinking coke, people must think, “well, then I must drink coke.”
Logos
Like I Just mentioned in the above passage, the logic behind the consumer, which is people who drink beverages, is that they should drink coke too to be like Joe Green. The logic may also be that it will make one happy no matter what the situation is. It could be losing a football game or having a bad injury. The main goal in people’s lives is to be happy so many people think that this is the rememdy. Deep down inside, they are technically thinking this but subconsciously they want happiness and will probably go ahead and try it.
The ad, is obviously effective in getting people to buy the drink. The ad was voted the best commercial in super bowl history. I believe commercials have gotten much better since that commercial came out. At the time it came out it was probably a great commercial. People obviously love the commercial and I think that it probably had a huge influence on beverage drinkers. I’m sure people started sto support coke much more.
Subscribe to:
Posts (Atom)